Mega-Conference PowerPoints


PowerPoints from most Mega-Conference sessions may be downloaded at this link.  These PowerPoints (in PDF format) are intended for use by conference participants.  They may not be reproduced or further distributed without the permission of the speakers and Mega-Conference organizers.

Special thanks to our Communications Sponsor — Video Intelligence

Bonus Sessions

Creating a Unique Value Story to Reach Local Advertisers

  • Kevin Rehberg, vice president of client development, Alliance for Audited Media; Aisha Burgos, senior vice president, sales/marketing, Digo Hispanic Media; and Augusto Romano, CEO, Digo Hispanic Media — download

Insights About Digital Subscriptions from Around the World

  • Matt Lindsay, president, Mather Economics — download

Creating a Complete Growth Engine: 6 Best Practices to Master

  • Sara Droke, director of business development, AffinityX — download

2020 Digital Advertising Trends: Predictions for Publishers

  • Markus Feldenkirchen, president/sales, North America, Lineup Systems, and Sarah Hartland, global inbound marketing manager, Lineup Systems — download

General Sessions

Revenue Strategies and Diversification

  • Howard Griffin, senior vice president, national retail sales, Gannett-USA TODAY NETWORK — download
  • Liz White, publisher and executive vice president, Record-Journal Media Group — download

How Women Leaders are Transforming Newspapers

  • Mi-Ai Parrish (moderator), Sue Clark-Johnson Professor in Media Innovation and Leadership, Walter Cronkite School of Journalism and Media Communication, Arizona State University; PJ Browning, president, Newspaper Division, Evening Post Publishing, and president and publisher, The Post and Courier, Charleston; and Julia Wallace, Frank Russell Chair in the Business of Journalism, Walter Cronkite School of Journalism and Media Communication, Arizona State University — download

Funding Outside the Box: Alternative Sources for Sustainable News Operations

  • Jennifer Preston (moderator), vice president, journalism, Knight Foundation; Annie Madonia, chief advancement officer, The Lenfest Institute for Journalism; Fraser Nelson, vice president of business innovation, The Salt Lake Tribune; and Tom Ritchey, president and publsher, The Fresno Bee — download

20 for '20: Revenue Ideas that are Working Right Now

  • Ryan Dohrn, founder, Brain Swell Media — download

How Hanging onto Digital Readers Can Keep Local News Hanging On

  • Tim Franklin (moderator), senior associate dean and leader of the Local News Initiative, Medill School of Journalism, Media, Integrated Marketing Communication, Northwestern University; Edward C. Malthouse, Erastus Otis Haven Professor and research fellow, Northwestern's Media Management Center, and research director,  Medill IMC Spiegel Research Center; Amalie Nash, vice president for local news, USA TODAY Network/Gannett; and Christine Taylor, managing editor, audience, Chicago Tribune — download

All Rise! An Update on the Legal Issues Affecting Essentially all Aspects of the Industry

  • Richard Lapp, partner, Seyfarth Shaw LLP; Camille Olson, partner, Seyfarth Shaw LLP; and Michael Rybicki, partner, Seyfarth Shaw LLP — download

Breakout Sessions

 Branded Content: The Business of Storytelling (Part 1)

  • Julia Campbell (moderator), branded content manager, The Branded Content Project; Josh Mabry (moderator), Local News Partnerships Team, Facebook; Amber Aldrich, senior director of advertising, The Seattle Times; Samantha Johnston, general manager, Colorado Mountain News Media West (Swift Communications), and publisher, The Aspen Times; Jared Merves, Denver Post Content Studio, Wundervue — download

Branded Content: The Business of Storytelling (Part 2)

  • Julia Campbell (moderator), branded content manager, The Branded Content Project; Eric Brander, general manager, Creative Lab at McClatchy; Robin Gruen, vice president, creative and strategy, Tribune Publishing; Kurt Knapek, vice president/operations and digital media, The Post and Courier, Charleston; Michelle Vielma, vice president of digital advertising, Skyline Studio, SCNG Media — download

Clear Paths to Profitability in an Unclear Media Environment

  • Leonard Woolsey, publisher and president, The Daily News, Galveston, and president, Southern Newspapers — download

Value Proposition: Spread the Word About Your Newspaper's Worth to Your Community

  • Jessica Baldwin, director of brand marketing, The Dallas Morning News — download
  • Alan Fisco, president and chief financial officer, The Seattle Times — download

Digital Subscriptions and Consumer Revenue (Part 1)

  • Jed Williams (moderator), chief strategy officer, Local Media Association; Pete Doucette, managing director, FTI Consulting; and Ben Monnie, director of global partnerships solutions, news, Google — download

Digital Subscriptions and Consumer Revenue (Part 2)

  • Pete Doucette (moderator), managing director, FTI Consulting; Brian Connolly, vice president for business development and innovation, The Buffalo News; Matt Fulton, vice president of digital products, MaineToday, Media; and Lucas Presson, assistant publisher, Southeast Missourian — download

Making News Deserts Bloom Again

  • Eric Barnes, CEO, The Daily Memphian — download
  • Mandy Jenkins, general manager, The Compass Experiment, McClatchy — download

Local News: Under-the-Radar Innovations at and for Community Papers

  • Jake Seaton, founder and CEO, e-notice — download
  • Jim Stevenson, owner and publisher, Spinal Column Newsweekly Media — download

Solutions Stage

Regain Control of Your Video Data and Revenue Earnings

  • Luke McDonough, CEO, AIR.TV — download

Mapping the Bond Between Ad Viewability and Revenue

  • Rafael Guerrero, principal solutions architect, Marfeel — download

Showcase Premium Video Content on Your Website — and Monetize it!

  • Sal Cacciato, managing director, North America, video intelligence — download

Using Mobile and GPS Data to Drive Sales on the Print Side

  • Jonathan Muzio, chief business development officer, AdCellerant — download

Grow Your Recruitment Advertising: Complement Your Sales Efforts and be a One-Stop Shop for Employers

  • Roberto Angulo, CEO, Recruitology; and Terry Hall, director of revenue transformation, BH Media — download

THE Local Events Strategy

  • Richard Green, CEO and founder, Evvnt — download

Strategies for Driving Significant Real Estate Revenue: Both Digital and Print

  • Eric Bloom, advertising director, Bay Area News Group, LeadHax, and Brian Gorman, executive vice president, iPublish Media Solutions — download

Branded Content: Increase Your Revenue, Improve Your Margins and Generate Results for Advertisers

  • Apryl Pilolli, head of innovation, Social News Desk — download

The Age of Video: Trends, Insights and the Journey to Revenue Success

  • Jason Whitney, director of sales, Tubular Labs — download

Addressing North America's Digital News Deserts

  • Bill Ostendorf, president and founder, Creative Circle Media Solutions — download

From Single-Site Publishing to Enterprise-Wide Success

  • Steffan Landsberg, senior sales manager, ppi Media US — download

Converting Casual Digital Visitors into Highly-Engaged Members or Subscribers

  • Joe Hansen, senior product manager, TownNews, and Tim Turner, director of content and data services, TownNews — download

The Key to Audience Engagement: Maximizing What Readers Want

  • Adam Shapiro, co-founder, AlertMe — download

Strengthening Hyperlocal Journalism with New Technology and Platforms

  • Morten Holst, strategy director, Innocode — download

Implementing Reader Revenue Strategies to Grow Your Business

  • Vineet Panjabi, vice president of sales, Quintype — download


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