*Times and dates are subject to change
7:30 - 8:30 a.m.
Breakfast
Sponsored by PAGE Cooperative
8:30 a.m.
Welcome
Welcome to Dallas and Mega 2023
Grant Moise, CEO, Dallas News Corporation and publisher, The Dallas Morning News
Let the Research be Your Guide
America’s Newspapers will reveal highlights from the just completed national study and leave you with a road map of key points to reference and reflect on as you make your way through sessions over the next two days.
Greg Watson, chief operating officer, America's Newspapers
9:15 a.m.
The Ultimate Transformation: What does it take to move beyond print?
The shift of news audiences to digital products has accelerated, just as the print delivery model is starting to break down. Now is the time to prepare for a reduction in print and the introduction of new news products. It’s not a sudden process, and it requires strategic planning across the newspaper enterprise — from circulation, editorial, marketing, technology. We’ll hear from industry leaders about how they are moving beyond print as their core product.
Session moderated by Amy Kovac-Ashley, head of national programs, The Lenfest Institute
10:15 a.m.
Coffee break in the Town Square
10:30 a.m.
Going ‘Phygital’: Transforming Your Organization
Learn how one organization transformed its operation to successfully balance between print and digital, including how to make the tough, entrepreneurial decisions required for future success. This session will examine best practices for building your organization for the future of news and how to rebrand, and build your brand, to get recognized by your print and digital customers.
John Garrett, president, Community Impact
11:15 a.m.
Real World Case Studies: Platforms generating revenue
Three case studies will be presented by Birdeye, Legacy.com and Wehaa
Noon
Lunch in the Town Square
Sponsored by Whiz Technologies
1:15-2:45 p.m.
Solutions Roundtables
This fast-paced session provides attendees with the opportunity to meet in a no-pressure, small group environment with a variety of companies that will provide overviews of how their products tackle some of today’s challenges. This popular session — which is only open to newspaper attendees and the table hosts — will provide valuable information to develop strategic plans.
Table hosts are:
2:45 p.m.
Refreshment break in the Town Square
3:15-4:15 p.m.
Concurrent sessions:
Events are back in a big way. Are you maximizing your opportunities?
Bob Woodward, publisher, TH Media and vice president, community media, Woodward Communications
Connecting with Your Audience to Grow Subscribers and Engagement
Rob Curley, editor, The Spokesman-Review
4:15 p.m.
Break to change sessions
4:30 – 5:15 p.m.
Concurrent sessions:
Building and Monetizing Your First-Party Data
Newspapers are sitting on massive databases and first-party data and segmented audiences are the future of their business; they will drive conversions and subscriber revenue. This session will uncover how to learn what they have, how to grow first-party data, and how to target that audience for monetization. You will learn first-hand from media organizations that have successfully gained new revenue from their first-party data and how you can, too.
Julie Foley, senior customer success manager, Second Street
Liz Huff, senior director of customer success, Second Street
5:30 – 6:30 p.m.
Reception in Town Square
Sponsored by Cribb, Cope & Potts
Dinner on Your Own
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