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View photos from the Key Executives Mega-Conference in Atlanta

Content Monetization: Ken Doctor talks with Jay Lauf and Eric Harris

Lots of pictures have been posted from the Key Executives Mega-Conference.  View pictures from conference sessions, the Trade Show, Welcome Reception and more – and make plans to join us next year! 

The 2016 Mega-Conference will be held Feb. 22-24 at the JW Marriott in Austin, Texas.

Conference program view all

While more money is still being made globally through advertising revenues than through circulation, audiences are increasingly becoming more likely to pay for content. Mobile is heavily responsible for that increase, according to Ben Shaw, director of global advisory at the World Association of …

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Newspapers should be encouraged to keep experimenting with new ideas, walking the tightrope between retaining traditional news readers and not giving up on new concepts that surprise and delight the entire audience. That was the key take-away from a strategy-sharing breakout session on content at …

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If newspaper publishers want to fully understand their readers, they have to start by analyzing data. During an address at the Key Executives Mega-Conference last Tuesday, Josh Awtry, executive editor and vice president for news in Gannett's Carolina region, argued that - armed with good data - …

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The only certainty in today's marketplace is that companies that stand still and keep doing what they've been doing will fail, Dr. Michael R. Burcham, CEO of The Nashville Entrepreneur Center, told attendees last week at the Key Executives Mega-Conference.

Burcham, who also recently was named …

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Slightly more than 700 attendees were in Atlanta this past week for the Key Executives Mega-Conference, sponsored by SNPA, Inland Press Association and the Local Media Association. Coverage of the outstanding conference sessions continues this week, with more to come next week.

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Quick Bite Solutions view all

In a recent article published by the Newspaper Association of America, James Smith, chief digital revenue officer for Hearst's San Antonio Express-News, said the paper began seeing revenue increase almost immediately after launching with saambaa. In less than a year, the app's revenue gains have …

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You are sitting on more data than you realize from years of running promotions and other engagement campaigns. With the right strategies and tools, you can organize this data around individual user profiles and sell targeted marketing campaigns to your advertisers. Plus, you can strategically grow …

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Guarantee Digital's Quick Bite session featured 3 Big Revenue Programs that show how to leverage print and online with a variety of digital solutions, creating truly unique opportunities that the competition could only dream about offering.

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Engagement is quickly becoming publishers' most important digital metric. Your most engaged digital product, your eEdition, should be just as important. Olive's next generation eEdition not only allows you to better serve your audience, but also provides unique active and passive monetization …

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Memoriams is a unique strategy for the newspaper industry that protects and grows the critically important Obituary category. The platform was developed with funeral directors for funeral directors. After considerable research, Adpay has developed an exclusive program to address the number one …

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Sponsorship and exhibit opportunities view all

View a list of Mega-Conference sponsors and exhibitors as of today.

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