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Program announced for 2015 Key Executives Mega-Conference

The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga. 

In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m.  You'll be able to choose from the following morning options:

Kirk MacDonald Conrad Jungmann
Option 1:
Unlocking more revenue through new approaches to digital exchanges – it's not about remnant sales!  Kirk MacDonald, CEO of AdTaxi, and Conrad Jungmann, founding partner of LION Digital Media and Reynolds Journalism Institute Fellow, will share how publishers can unlock dollars by participating in premium exchanges and customized platforms.

  • 10 a.m. – Programmatic Buying Basics – Kirk MacDonald
  • 10:40 a.m. – Where the Dollars are Going and Where They Aren't – Kirk MacDonald
  • 11:20 a.m. – Creating LIONshare – Conrad Jungmann, with an early peek at a Reynolds Journalism Institute project.  He'll share information about an open platform media planning tool that publishers can freely access to divert dollars from remnant ad networks to local publishers that generate premium content.

This session will adjourn at 11:45 a.m.

Option 2:
Hear how publishers can grow revenue and get other high-impact results with quick "how to" presentations from our R&D partners.  Best practice case studies and new ideas will be explained in four successive 20-minute presentations.  The four sessions run from: 10-10:20, 10:30-10:50, 11-11:20 and 11:30-11:50.

This session will adjourn at 11:50.

R&D companies are invited to submit a proposal for a Quick Bite session by Dec. 5.

The Trade Show also opens Monday morning at 10 a.m., featuring lots of great products and services that will save you money and help your newspaper make money.

Ken Doctor
The afternoon general session begins at 1 p.m., with a keynote address by media analyst Ken Doctor.  His talk, "Why Little Data is a Big Deal – Into the Brave World of Customer-Centric Knowledge and the Dawn of Relationship Newsonomics," will look at the flipped world we are navigating.  Google and Facebook are the new mass media and newsmedia is the new niche. Making the most of big lucrative niches means mining – and creating actionable intelligence from – audience and advertiser data. Ken Doctor will sketch out the age of relationship business models in news and share best practices from top media companies.

Conference overview view all

An outstanding program is being lined up for the 2015 Key Executives Mega-Conference, including a keynote address on Newsonomics trends for 2015 by Ken Doctor, media analyst and author of Newsonomics. You can’t afford to miss this important industry event.

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Registration has begun for the 2015 Key Executives Mega-Conference, to be held Feb. 23-25 at the Marriott Marquis Atlanta, Atlanta, Ga. Register by Jan. 23 to save $100 per person.

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The Mega-Conference is the premiere industry event for newspaper executives and the companies that do business with newspapers. It is a collaboration of the Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association.

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Quick Bite Solutions view all

Research & Development partners are invited to submit proposals – by Dec. 5 – for 20-minute "Quick Bite Solutions" sessions to be held throughout the 2015 Key Executives Mega-Conference.

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Sponsorship and exhibit opportunities view all

Reservations for exhibit space and sponsorship opportunities at the 2015 Mega-Conference now are being accepted. Reserve your booth space right away – to ensure a spot at THE premier industry trade show for companies that do business with newspapers.

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View a list of Mega-Conference sponsors and exhibitors as of today.

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The Mega-Conference is an exceptional opportunity for sponsors and exhibitors to connect with publishers and key corporate executives – the decision makers you want to reach. Last year's conference drew more than 650 attendees. Here's why you need to be in Atlanta Feb. 23-25.

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Hotel rooms view all

The 2015 Key Executives Mega-Conference will be held at the Marriott Marquis Atlanta. Conference attendees are encouraged to reserve their rooms early, as the room block may sell out before the cut off date.

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Testimonials view all

"This is the must go to show of the year."

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"The Mega-Conference was very valuable. By all three newspaper associations going together, the attendance was larger and attracted better speakers and more vendors. It was definitely worth attending..."

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