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More than 3 dozen sessions!

Program is announced for Mega-Conference

Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities with something for everyone. To benefit from it all, you'll need to bring your team!  View the conference program

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Conference program view all
Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. read more

The entrepreneurs of media today will discuss the NexGen Business Models for Media at the 2018 Mega-Conference, set for Feb. 26-28 in San Diego. During this session, learn how they have answered the challenge of making money in today's media landscape.

Panelists will be:

  • Evan Smith, CEO, The Texas Tribune, Austin, Texas
  • Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
  • Sara Fischer, media reporter, Axios, Arlington, Va.

"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."

"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."

Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. read more

Looking for a unique solution to a circulation dilemma at your newspaper, or wanting to connect better with your readers? How about just make a little extra cash (who doesn't want that)? During a presentation on the Mega-Conference Solutions Stage in February, discover how your newspaper can problem solve and drive revenue using AMG|Parade's Athlon Sports newsstand annuals.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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Navigating the digital revolution can feel like sailing through uncharted – and sometimes stormy – waters. Finding the time, knowledge base, skill set and resources to support a much broader spectrum of marketing channels for your customers is, and can be prohibitive for many.

"Over the past decade, a rapid evolution in technology has caused immense change in consumer behavior, requiring media outlets to not only maintain traditional marketing channels, but add new ones at an ever-increasing pace," says Laura Cole, vice president of marketing for Vivial.

During a presentation on the Solutions Stage at the Mega-Conference, she will show "how adding a great marketing platform to an existing product portfolio will provide a way to protect and generate revenue, and ultimately rock the digital revolution."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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"Fake news" can impact the world of real news. During the 2018 Mega-Conference, hear how publishers have reacted to instances of "fake news" in their communities, as well as accusations that their real news is "fake."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

David Chavern, president and chief executive officer of the News Media Alliance, will be joined for this presentation by Travis Quast, publisher of the Twin Falls (Idaho) Times-News, and Tom Rosenstiel, executive director of The American Press Institute.

"Publishers are in the real news business," Chavern said, "but that doesn't mean they aren't impacted by the fake stuff."

He said, "There have been a number of unfortunate instances where communities have been torn apart by bad facts, and the local newspaper was called upon to react and pick up the pieces. In many other cases, publishers are barraged by accusations that their journalism is fake," he said.

Quast has first-hand knowledge of the impact that these situations can cause in a local community. The New York Times Magazine ran an article in September about exaggerated reports of a juvenile sex crime that brought a media maelstrom to Twin Falls, during the height of the 2016 elections. READ MORE

Rosenstiel says: "Battling misinformation and fake news involves having a continuing conversation with readers. To do it well, you need to know what people in your community are saying – what information they are talking about, wondering about and even sharing – that is erroneous and that you can correct for them."

Chavern said the panel will explore how real publishers have reacted to challenges and give attendees tools for coping in the future.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. read more

'Bring the Team' Discounts view all

The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well.

Here's another reason – a new "Bring The Team" rate offer:

Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!

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Innovation Award view all

We want you to nominate your newspaper for consideration in this year's Mega-Conference Innovation Award.

Don't think you can't compete with the large metros? In 2016, the winner was a three-day-a-week paper. This award is designed to recognize innovative achievements made by newspapers of all sizes.

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Hotel & Travel view all

The Key Executives Mega-Conference will be held at the Manchester Grand Hyatt San Diego. Full details are available here about hotel accommodations.

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