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Revenue Stage: Best practices for driving new and incremental revenue

Bill Dietz and Dan Williams

Do your customers know who their best customers are?  Would you like to show them how to find other customers that look like their best customers?  And, learn how to market more effectively to those potential customers?

Bill Dietz, sales development manager with the Times Publishing Company in Erie, Penn., will show attendees at next week's Key Executives Mega-Conference how they can offer a complete, consultative business analysis using a targeting toolset.  

Dietz says that taking customer data and appending PersonicX segment clusters to it will help you understand who your customers are, where they live, what they like and what is the best way to reach them.

This data-driven sales model has helped the Erie (Penn.) Times-News generate more than $2 million in incremental advertising revenue since 2010.

Dietz will be joined on this segment of the Thursday afternoon Revenue Stage by Daniel Williams, co-founder and CEO of LEAP Media Solutions. 

Williams said: "By following a consultative, needs assessment/needs fulfillment approach that is enabled by powerful analytics, modeling, scoring and segmentation tools, learn how newsmedia companies are driving substantial new revenues and providing sophisticated and highly effective online and offline targeted marketing solutions for their lcoal merchant communities."

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Innovation Award view all

Learn from these innovative companies at the Key Executives Mega-Conference. Register today.

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Conference program view all

Tom Claybaugh, publisher of the Asheville (N.C.) Citizen-Times, will share information at the Key Executives Mega-Conference about a simple and scalable turnkey activity tracking system that has had a significant impact on the paper's revenue. He'll share information based on an 18-month history of performance.

Learn about this E-Board tracking system, as well as other revenue ideas that you can implement at your newspaper, during a Friday, Feb. 24, General Session led by Claybaugh and Guy Tasaka, chief digital officer of Calkins Digital.

Tasaka will lay out the case for monetizing OTT, sharing the success stories of Calkins' local media properties. Calkins was an early adopter and has been working on a video and OTT strategy for more than three years. The company has launched several of the most innovative and successful local media properties in the country.

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"Amidst this free-for-all, fake-news social media era, local media has an opportunity to shine," says Brad Thatcher, CEO of Thatcher+Co. "To do so, local media MUST tell its story well."

During the Key Executives Mega-Conference, which opens Feb. 23 in Orlando, this PR expert who has spent the past year collecting information and interviewing media executives will offer a compelling view on what it will take to reinvent the local media opportunity.

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Automated marketing, social selling, best practices and success stories will wrap up the Revenue Stage offerings at this year's Key Executives Mega-Conference.

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StyleBlueprint is the South's fastest growing digital lifestyle brand, anchored by its daily publications in Atlanta, Birmingham, Charlotte, Louisville, Memphis, Nashville, and in a Southern edition. StyleBlueprint also produces a successful deal program, the SB App, and the SB Guide, a digital resource of the best businesses in Nashville, Birmingham, Louisville and Memphis.

On Friday, Feb. 24, at the Key Executives Mega-Conference, the founders of StyleBlueprint will share how they win the hearts and minds of women and the pocketbooks of advertisers in the local communities they serve.

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Stories are an art. But, like art, there is technique behind all the great works.

During a Friday afternoon breakout session at the Mega-Conference, Matt Sheehan, director of stories and emerging platforms in the College of Journalism & Communications at the University of Florida, will examine and review what science and research tell us about what resonates, what may not work as well as we expect and how you could design content to break through.

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Sponsorship and exhibit opportunities view all

Reserve your exhibit space and sponsorships at the 2017 Key Executives Mega-Conference now.


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Hotel & Travel view all

The Key Executives Mega-Conference will be held at the Marriott Orlando World Center. Full details are available here about hotel accommodations.

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It has been brought to our attention that past Mega-Conference attendees have been receiving calls from a company representing themselves as part of the Mega-Conference housing and exhibit services department – in order to entice you to make your conference hotel reservation with them.

PLEASE NOTE, we are NOT affiliated with this company, which is attempting to bypass the official housing booking procedure as outlined on this website.

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