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At Mega: Hear how Nextdoor is connecting newspapers with specific neighborhoods

Nextdoor's Steve Wymer and Matthew Hall of The San Diego Union-Tribune

News organizations of all sizes are committed to growing their trusted relationship with readers. During the 2018 Mega-Conference, hear how Nextdoor, the world's leading social network for neighbors, connects newspapers to specific neighborhoods and communities in an unprecedented fashion.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

Together with Matthew Hall from The San Diego Union-Tribune, Nextdoor's Vice President of Communications and Policy, Steve Wymer, will discuss how news organizations are leveraging the neighborhood network to source hyper-local content, extrapolate neighborhood-specific polling data and reaction, and engage the community in a more personal way than ever before.

"Local news is an integral part of the neighborhood conversation," Wymer said. "Neighbors care about the issues affecting their communities, and yearn for an easy and direct way to share their voice with their newspapers."

He said, "Nextdoor, the neighborhood network, is a new way for news organizations to help engage their audience at a hyperlocal level, target stories to residents, source content, interviews and data, and ultimately amplify their presence in important community conversations."

Hall, editorial and opinion director for The San Diego Union-Tribune, said: "Smart, timely engagement is why The Union-Tribune's partnership with Nextdoor works for us – and can work for you."

He added: "Long gone are the days when journalists can simply rely on readers, listeners and viewers to come to us. We need to meet consumers on the platforms they use, find them in the places they frequent. The U-T's partnership with Nextdoor is a way to do that, well."

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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Conference program view all

A dozen presentations to be made on the Solutions Stage during the 2018 Key Executives Mega-Conference have been announced. Topics are wide-ranging, touching on numerous hot topics facing newspaper publishers today.

View the list of Solutions Stage presentations

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Four tracks to success will give attendees at the 2018 Key Executives Mega-Conference two dozen options to choose from during breakout sessions. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Some great discounts exist for newspapers and newspaper corporate offices that send multiple attendees. You'll want multiple attendees at the Mega-Conference to take advantage of the many topics that will be presented in the various breakout sessions. Learn about team discounts.

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Tracks for the breakout sessions will include:

Track One: Building Value in Our Core Brands Now
Best practices in vertical, programmatic, audience and revenue growth, plus user experiences.

Track Two: Transformation – Creating New Opportunities from Disruption
Optimizing your use of data, third-party platforms and tools, CRM and more.

Track Three: Diversification and Entrepreneurship
Exploring new revenue streams in print, digital, events, e-commerce ... and more.

Track Four: Case Studies on the Solutions Stage from our Technology Partners
The latest developments in revenue generation, audience development and engagement, and data intelligence from our industry's R&D partners.

Click MORE to view the list of preliminary topics for General Sessions and Breakouts. read more

Michael Wilhite, vice president of data strategy for the analytics arm of Kroger, called 84.51°, will outline at the 2018 Mega-Conference how newspapers and consumer packaged goods companies should use personalization to create new, productive business relationships that go beyond current advertising and inserts.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference.

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. read more

'Bring the Team' Discounts view all

The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well.

Here's another reason – a new "Bring The Team" rate offer:

Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!

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Innovation Award view all

We want you to nominate your newspaper for consideration in this year's Mega-Conference Innovation Award.

Don't think you can't compete with the large metros? In 2016, the winner was a three-day-a-week paper. This award is designed to recognize innovative achievements made by newspapers of all sizes.

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Hotel & Travel view all

The Key Executives Mega-Conference will be held at the Manchester Grand Hyatt San Diego. Full details are available here about hotel accommodations.

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