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Mega-Conference Roundtables:
The best ideas on the hottest topics

You'll want to stay until Wednesday morning at this year's Mega-Conference.  We have the hottest topics set for our Roundtable sessions; bring your burning questions and come ready to learn the best ideas in the industry.  

The Roundtables are creating a buzz:

  • Learn the latest trends in memberships, rewards and reader incentives.
  • Build your reader and audience data, using proven strategies.
  • Share best practices for video production, reader engagement, and extended distribution.
  • Discuss how ad fraud is affecting our subscription businesses.
  • Horizon watching: what are your advertising clients asking for?
  • Learn how to streamline sales and ad ops, so your organization can do more with less.
  • Take home strategies to address advertiser churn.
  • See how others are growing their sales leadership from within.

View the Mega-Conference agenda and schedule

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Become a conference sponsor or exhibitor

Warning! view all

Please be vigilant if approached by any company or service that implies or claims to be an official housing provider for MEGA. Other housing companies or travel agencies may aggressively pursue you, or your company, to book your guest rooms through their company at supposedly significant discounts. The only way to book your rooms for MEGA is to use the channels provided on the Paris Las Vegas website.

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A "list consultant" has approached at least one company that does business with newspapers with an offer to sell them an Excel spreadsheet listing conference attendees with contact information. It is a fake list.

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Conference program view all

In the news industry, trust is the brand. The assault on journalistic values and integrity pervades digital media and the 24-hour news cycle of cable news. To play its vital role in democracy, newsrooms must rebuild their relationships with the public and show who and what is behind the journalism they produce.

On Tuesday afternoon at the Mega-Conference, Sally Lehrman, CEO and founder of The Trust Project, will look at what's being done, how effective efforts have been in growing trust and how this helps the business.

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The Philadelphia Inquirer, as a Public Benefit Corporation, in conjunction with The Lenfest Institute for Journalism, is transforming into a media company totally focused on the needs of customers.

During a Mega-Conference keynote address on Feb. 25 by Terry Egger, publisher and CEO of the Philadelphia Media Network, hear how the newspaper is driving consumer revenue through digital subscriptions, membership and philanthropy in pursuit of a sustainable business model to support journalism and its mission.

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As the news environment and technology has changed rapidly, so have the behavior, attitudes and expectations of the American news consumer. Any news publisher aiming to sell subscriptions or grow an audience must understand some fundamental new realities about the ways people now consume and purchase news.

Research by the American Press Institute, as part of the Media Insight Project, has steadily uncovered new insights about news consumers, such as whether people seek out news or bump into it accidentally, reasons people pay for news, which devices and news sources people use for different situations, how people really think about "trust" in news, and the ways young adults are different or similar to previous generations.

On Tuesday, Feb. 26, at the Mega-Conference, API Deputy Executive Director Jeff Sonderman will highlight the most important of these ways that news consumers are changing and explain the new strategies and opportunities this presents for news publishers.

Sonderman says: "The key objectives many publishers are facing these days, such as growing and retaining subscribers and reaching bigger audiences, depend on understanding modern news consumers. The American Press Institute has worked with publishers to explore some of the most pressing questions – like how trust really works, how young people get news, and who will pay for news and why. We'll share some of the insights you can apply in your business today."

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Growing reader revenue takes more than just building a paywall or launching a membership program. Turning readers into subscribers requires understanding audience needs, improving our websites and changing how we talk to and with our communities. It also requires structural, technological and cultural changes in our newsrooms.

What does this "change" look like in the daily operations? It often means much closer cooperation with the other parts of the organization - marketing, audience, advertising, tech - and thinking outside the constraints of how we used to run the business.

During a Tuesday afternoon breakout session at the Mega-Conference, set for Feb. 25-27 in Las Vegas, Damon Kiesow, Knight Chair in Digital Editing and Production at the Missouri School of Journalism, will lead a panel discussion on "Changing the Newsroom Culture to Maximize Reader Revenue."

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Outdated sales technology affects a media organization's bottom line, but there are valuable solutions to this pressing problem. During the Monday morning bonus session on advertising at the Mega-Conference, Shawn DeWeese, senior sales executive with Lineup Systems, will talk about seven sneaky ways your sales technology is costing you (and how to stop the bleed).

He will share case studies that look at the real cost of siloed sales data, "quick-win" tech tips that increase ROI and time-saving tools to help teams sell effectively.

Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. read more
Sponsorship and exhibit opportunities view all

Registration has begun for exhibit space and sponsorships for the 2019 Mega-Conference. Reserve your choices as soon as possible to guarantee your preferences.

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Hotel & Travel view all

Please be vigilant if approached by any company or service that implies or claims to be an official housing provider for MEGA. Other housing companies or travel agencies may aggressively pursue you, or your company, to book your guest rooms through their company at supposedly significant discounts. The only way to book your rooms for MEGA is to use the channels provided on the Paris Las Vegas website.

read more

The Key Executives Mega-Conference will be held at the Paris Las Vegas. Full details are available here about hotel accommodations.

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