How local consumers discover local businesses: A conversation with Yext
For 20 years, business websites have been the cornerstone of a local, digital, presence. But, now we are in the midst of a major shift.
During a Monday afternoon breakout session at the Mega-Conference, Brooke Henderson, senior director of strategic partnerships for Yext, will lead a conversation focused on how voice, mobile and artificial intelligence are changing the way potential customers discover local businesses.
Your local advertisers need to control what those services know about them. Potential customers are interacting with a business before they even make it to a business website (if they even make it to the website).
"With the rise of new technologies like Alexa, Siri and Google Assistant, consumers now use their voice to seek out their needs," Henderson said. "The technology powered by artificial intelligence serves up the answers they find."
During this session, she will dive into "how your advertisers control and power all of their public facts everywhere, no matter the technology – for now and in the future – with digital knowledge management."