If you missed the Key Executives Mega-Conference, you missed networking with almost 700 individuals. The 2015 conference, sponsored by Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association, will be held Feb. 23-25 in Atlanta.
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The Mega-Conference included a mix of general sessions and break-outs, allowing attendees to select those sessions that they would gain the most from.
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Nearly 700 attendees were in Las Vegas for the Key Executives Mega-Conference.
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Thank you to Southern Lithoplate, sponsor of the Tuesday lunch!
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Terry Heaton, president, Reinvent21, on "Content Marketing: Fun and Profit Beyond the Advertorial Box"
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Adam Burnham, vice president, interactive sales and services, Affinity Express, moderated a Town Hall session for small dailies and weeklies.
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Steve Wagenlander, publisher and president of Summerville Communications, on "10 Audience Development and Circulation Metrics for Audience and Revenue Growth"
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Julie Foley, director of affiliate contesting success at Second Street, on "Making Print YOUR Competitive Advantage for Online Promotions"
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Janet DeGeorge, president of Classified Executive Training and Consulting," on "Take Back Your Classified Marketplace Now!"
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"What Will the Digital Natives Do?" panelists: Liz Lufkin, John Temple and Eric Bright
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Alan Mutter, author of "Reflections of a Newsosaur," opens the Tuesday General Session with a look at "What Will the Digital Natives Do?"
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"What Will the Digital Natives Do?" panelists: Liz Lufkin, John Temple and Eric Bright
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Gordon Borrell on "The 2014 Advertising Outlook in YOUR Market"
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Glenn Maiorano of NIIT Technologies
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Dick Larkin on "Monetizing Mobile -- An $8 Million Case Study"
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"Enablement from the Back End" panelists: Rick Surkamer, Evan Ray, Ron Sams and Robert Brown
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Randy Bennett on "Programmatic Buying -- Pros and Cons of Automated Sales"
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"Innovating Local News" panel: Rusty Coats, Kevin Davis, Margie Freivogel and Robyn Tomlin
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Evan Ray, president, Gannett Publishing Services, on "Enablement from the Back End"
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Matt Coen, president and co-founder of Second Street
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One of 14 break-out sessions held during the Mega-Conference.
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