Come early to take part in four Bonus Sessions at the Mega-Conference

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You'll want to schedule your airline flights to be sure you are in Fort Worth in time for the Bonus Sessions on Monday morning, Feb. 17, prior to the kick-off of the General Session that afternoon.

Side-by-side tracks will offer two choices at 10 a.m., followed by two more options at 10:45.  Each session will run 30 minutes, with a 15-minute break between sessions.

Bonus sessions at 10 a.m.:

Track 1 - Creating a Unique Value Story to Reach Local Advertisers

Presented by Kevin Rehberg, vice president of client development, Alliance for Audited Media; Aisha Burgos Rodriguez, GFR Media; and Augusto Romano, Digo Hispanic Media

Are you looking for fresh ideas to win new local digital advertising dollars? In Puerto Rico, print, TV and radio executives collaborated to win back revenue from Google and Facebook. Hear details of this multi-medium collaboration success story and learn how publishers can stand out to advertisers by banding together with other local media companies in their own markets. This presentation will focus on three key components: market data, event marketing and a premium ad network.

Rehberg said: “Our presentation will look at the steps Puerto Rican media took to showcase the unique value of their local audience — steps that can be duplicated in any market. With minimal investment, third-party verified audience data and a little creativity, publishers can show advertisers why investing in local media not only gives them greater ROI, but also gives back to the community.” 

Track 2 - Insights about Digital Subscriptions from Around the World

Presented by Matt Lindsay, president, Mather Economics

Mather Economics is working with publishers on digital subscription acquisition, retention, content analytics and reader engagement around the world. This presentation will share lessons learned by these publishers and tactics that could work for American publishers of all sizes.

"Digital subscriptions are the focus of newspapers around the globe, and innovations are happening everywhere," Lindsay said.  "This session will provide attendees with the latest in best practices, benchmarks and good ideas from publishers in Europe, Asia, Latin America and North America."

Mather Economics is working with the Google News Initiative’s Latin American subscription laboratory.  Insights from that project will be shared in addition to projects with publishers using Mather’s Listener digital data toolset. 

Lindsay said this session will provide attendees with ideas and tactics they can use in their own digital subscription businesses.

Bonus sessions at 10:45 a.m.:

Track 1 - Creating a Complete Growth Engine:
6 best practices to master

Presented by Sara Droke, director of business development, AffinityX

In the early days, digital was an experiment. Advertisers didn’t expect much, especially from a test buy. In 2020, it’s entirely different. Using real-life examples of local marketing businesses that have built complete growth engines, this session will focus on six best practices that your sales team needs to master. These case studies will offer before-and-after results, including a sampling of revenue trajectories and the KPIs used to measure against business goals.

Track 2 - 2020 Digital Advertising Trends:
Predictions for publishers

Presented by Markus Feldenkirchen, president/sales, North America, Lineup Systems, and Sarah Hartland, marketing manager, Lineup Systems

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. 

In Lineup Systems’ new white paper, “2020 Digital Advertising Trends: Predictions for Publishers,” you’ll gain clarity on those innovations that signal trends to watch — rather than passing fads. These include ever-pervasive data privacy regulations, increasingly popular streaming services, voice technology, personalized subscription models and more. This session will highlight the following themes from the white paper: consumers expect personalized experiences, video and audio must be part of your brand’s strategy, and lean into disruption to achieve success.

Hartland said: "We combined our internal expertise with that of our customers' to come up with a list of trends we all need to keep top of mind this year.  I love this approach because it provides a great snapshot of what  our industry is excited about at this moment in time.  The discussions around which trends will stay and which will fade is ongoing. I can't wait to hear from the Mega-Conference audience what they think."

Conference registration and logistics

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