*Times and dates are subject to change
7:30–8:30 a.m.
Breakfast in the Town Square
Sponsored by Indigo Trigger
8:30 a.m.
GENERAL SESSION (Valley of the Sun ABC)
Introduced by Chris Kline, President and CEO, Arizona Media Association
America’s Newspapers Update on the Community News and Small Business Support Act
Learn about America’s Newspapers’ latest advocacy efforts to protect local journalism, what the future holds for legislation and how publishers can get involved to help protect local journalism. Dean Ridings, CEO, America’s Newspapers
Advocating for Passage of the Journalism Competition & Preservation Act (JCPA) & other relevant legislation
Learn about the latest advocacy efforts in support of the Journalism Competition & Preservation Act (JCPA) and other important legislation to protect local journalism. Danielle Coffey, CEO, News/Media Alliance
Other America’s Newspapers Legislative Activity
Speakers to be announced
9:15 a.m.
Innovative Strategies for Revenue Growth
Our panel of revenue all-stars will detail the strategies, technologies and best practices that empower their organizations to make data-driven revenue generation a reality. This includes print, digital, direct mail or whatever it takes to grow your audience, your markets and your profits. We also will discuss sales training strategies, motivation and incentivizing to make it all happen. Moderated by Sara Willard, Partner, GW Media Group, with: Chris Stegman, CRO, The Salt Lake Tribune; Sara Hardison, Digital Director, Ogden Newspapers; and Keira Nothaft, VP Product Innovation, Gannett | USA TODAY Network
10 a.m.
Coffee break in the Town Square
10:30 a.m.
GENERAL SESSION (Valley of the Sun ABC)
Strategic Philanthropy
This session will discuss how philanthropic partnerships can be utilized to meet the coverage needs of local communities. Discover innovative approaches to community engagement and support through strategic philanthropy. With Greg Burton, Executive Editor, The Arizona Republic; Laura McBride, Senior Program Officer, Nina Mason Pulliam Charitable Trust; Stacy Sullivan, Director of Local Philanthropic Partnerships, USA TODAY Network | Gannett; and Andrea Whitsett, Director, Morrison Institute on Public Policy, Arizona State University
11:15 a.m.
Subscriber Revenue and Retention
Building reader revenue continues to be at the forefront of every organization’s strategic plan. This session will focus on how to involve the total operation to engage new audiences and retain existing readers. Our panelists will share proven strategies as well as the innovations they are employing to creatively attract new audiences while keeping current readers actively engaged. Moderated by Aaron Kotarek, SVP, Audience & Operations, Oahu Publications, Inc., with: Esther Maina, VP, Audience Development & Marketing, Adams Publishing Group; Traci Bauer, VP, Print/Digital Content, Adams Publishing Group; and Claire Linney, Director of Digital Subscriber Acquisition, McClatchy
Noon
LUNCH IN THE TOWN SQUARE
1 p.m.
GENERAL SESSION (Valley of the Sun ABC)
Mega-Conference Idea Exchanges
These always popular sessions wrap-up the Mega-Conference! Connect with your colleagues and exchange your best ideas in revenue, content, digital and more. These discussions are open to all conference attendees.
2:30 p.m.
Mega-Conference Concludes
