All newspapers are probably sitting on massive databases that aren’t being used properly. And, during times of financial instability, newspapers need to find revenue wherever they can. First-party data and segmented audiences are the future of their business; they will drive conversions and subscriber revenue.
This session will lay out a strategy to help newspapers find out what they have, how to grow first-party data, and how to target that audience for monetization. Additionally, you will learn first-hand from media organizations that have successfully gained new revenue from their first-party data.
Presenters and panelists:
Julie Foley, senior customer success manager, Second Street
Liz Huff, senior director of customer success, Second Street
Vince Johnson, group publisher, Gulf Coast Media/The Sumter Item
Allison Shirk, director, digital content/engagement strategy, WEHCO Media, Inc.
