Breakout session to examine best practices with branded content

Pat Connolly, Bob Gilbreath and Ryan Stephens
Pat Connolly, Bob Gilbreath and Ryan Stephens

Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been h
ailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

Joining him on Monday afternoon will be Bob Bilbreath, CEO of Ahalogy, and Ryan Stephens, general manager of BrandForge.

Gilbreath says, "Leading brands and publishers have learned to win in digital and social media by giving people what they want: inspiring ideas brought to them by authentic voices.  Ahalogy, an innovative influencer marketing company, will share how it is helping companies like Pepsi, Kroger and JOANN win attention and sales."

Stephens believes newspapers are uniquely positioned to capitalize. "Come learn how new media sites of all sizes are leveraging the unique relationships they have with their readers and turning their hard-earned attention into valuable currency through effective native advertising."  He says even small sites can be big players!

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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