Mega-Conference Solutions Stage

Rock the digital revolution with a great marketing platform

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Navigating the digital revolution can feel like sailing through uncharted – and sometimes stormy – waters.  Finding the time, knowledge base, skill set and resources to support a much broader spectrum of marketing channels for your customers is, and can be prohibitive for many.

"Over the past decade, a rapid evolution in technology has caused immense change in consumer behavior, requiring media outlets to not only maintain traditional marketing channels, but add new ones at an ever-increasing pace," says Laura Cole, vice president of marketing for Vivial.

During a presentation on the Solutions Stage at the Mega-Conference, she will show "how adding a great marketing platform to an existing product portfolio will provide a way to protect and generate revenue, and ultimately rock the digital revolution."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

In her role with Vivial, Cole is responsible for go-to market product strategy, brand management and corporate sponsorship. She joined the company in 2001 as a sales representative and has held numerous roles in sales, operations and marketing. She is a social media and content marketing guest blogger and frequent contributor for Forbes.com. Cole holds a bachelor's degree in business administration from the University of Nebraska-Lincoln.

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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