Cox sees Millennial potential in free sites; Medici outlines strategies

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Having paid and free websites for each of its newspapers may not be enough for Cox Media Group.

Mark Medici, SVP of audience strategy and group lead for The Atlanta Journal-Constitution and Cox Media Group, says the audiences coming to the paid and free sites for each of the company's four papers are wildly different and unique. So much so, he told attendees of the Key Executives Mega-Conference here on Tuesday, that Cox must build highly different strategies around them.

Read more at NetNewsCheck

Mega-Conference, Atlanta, Cox, Millennial, Medici