Revenue Stage: Best practices for driving new and incremental revenue
Do your customers know who their best customers are? Would you like to show them how to find other customers that look like their best customers? And, learn how to market more effectively to those potential customers?
Bill Dietz, sales development manager with the Times Publishing Company in Erie, Penn., will show attendees at next week's Key Executives Mega-Conference how they can offer a complete, consultative business analysis using a targeting toolset.
Dietz says that taking customer data and appending PersonicX segment clusters to it will help you understand who your customers are, where they live, what they like and what is the best way to reach them.
This data-driven sales model has helped the Erie (Penn.) Times-News generate more than $2 million in incremental advertising revenue since 2010.
Dietz will be joined on this segment of the Thursday afternoon Revenue Stage by Daniel Williams, co-founder and CEO of LEAP Media Solutions.
Williams said: "By following a consultative, needs assessment/needs fulfillment approach that is enabled by powerful analytics, modeling, scoring and segmentation tools, learn how newsmedia companies are driving substantial new revenues and providing sophisticated and highly effective online and offline targeted marketing solutions for their lcoal merchant communities."
Register for the Mega-Conference.