Revenue ideas that you can use
Tom Claybaugh, publisher of the Asheville (N.C.) Citizen-Times, will share information at the Key Executives Mega-Conference about a simple and scalable turnkey activity tracking system that has had a significant impact on the paper's revenue. He'll share information based on an 18-month history of performance.
Learn about this E-Board tracking system, as well as other revenue ideas that you can implement at your newspaper, during a Friday, Feb. 24, General Session led by Claybaugh and Guy Tasaka, chief digital officer of Calkins Digital.
Tasaka will lay out the case for monetizing OTT, sharing the success stories of Calkins' local media properties. Calkins was an early adopter and has been working on a video and OTT strategy for more than three years. The company has launched several of the most innovative and successful local media properties in the country.
About our presenters:
- Tom Claybaugh, a 26-year veteran of Gannett, was named president of the Carolinas media operations in April 2016 following a brief term as interim publisher. He also is publisher of the Asheville Citizen-Times and Greenville (S.C.) News. Claybaugh most recently served for Gannett as president of the Central New York markets based in Binghamton. He also has served in various management and sales leadership roles in Ohio, Maryland, New York and West Virginia. Claybaugh, formerly retail advertising manager at the Poughkeepsie Journal in the early 1990s, has held sales leadership roles at the Rochester Democrat & Chronicle, The Saratogian of Saratoga Springs and The Herald-Dispatch of Huntington, W.Va.
- Guy Tasaka is the chief digital officer of Calkins Media, a family-owned local media company with television stations and newspapers in the eastern United States. He is a 20-year veteran of legacy media and 10-year veteran of media technology start-ups. He considers himself the Forrest Gump of media disruption working on the launch of nytimes.com (the first major newspaper website), The Commercial Appeal in Memphis, Tenn. (first paid content in local media) and, most recently, Calkins Media's OTT product launches. Tasaka and Calkins Media were the recipients of the 2015 Local Media Association's Innovator of the Year award for their work in OTT.
Register today for the Mega-Conference.
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