Dennis Mulcahy, Patrick Tornabene, Bill Dietz and Dan Williams
Posted
The first of three Revenue Stage presentations during next month's Key Executives Mega-Conference will focus on Consumer Audience Data-Driven Revenue.
Topics and presenters will include:
The Customer Journey - From Personalization to Loyal User: With a defined, well-executed strategy, personalization can yield an absolute ROI. What does the value of a unique user clicking on that one additional pageview mean to your bottom line? Dennis Mulcahy of Cxense will show you that it could mean as much as a 150 percent increase in time spent on site. Learn how smart management drives personalization, conversion and the ever-elusive loyal user.
Audience Data Driving Retention and Revenue:The application of predictive analytics to audience data can provide an unprecedented level of intelligence and monitoring into the quality of the relationship a publisher has with each and every one of its consumers. Patrick Tornabene of Newsday will give insight into how the paper is leveraging the advanced Mather analytical tools for churn and persuasion modeling, including case studies on related practical applications that are delivering significant margins in retention and revenue.
Erie Times-News Creates Data Partnership:Bill Dietz, business development manager at the Erie Times-News, and Dan Williams of LEAP Media Solutions will demonstrate the data-driven sales model that has helped the newspaper generate more than $2 million in incremental advertising revenue since 2010. They will share best practices using a needs assessment, needs fulfillment approach and how you can deploy these capabilities in your market.
