Ad fraud cost the newspaper industry an estimated $8 billion in losses in 2017. The question for publishers has changed from "Are you losing revenue due to ad fraud?" to "How much revenue are you losing due to ad fraud?"
In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.
Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Two presenters at the Key Executives Mega-Conference shared a case study showing how easy it can be for a code developer to skim display ad dollars from a newspaper's website, as well as tips for preventing this type of fraud.
By Cindy Durham, SNPA | 2/28/17
For all older stories, please use our advanced search.