Keyword: StyleBlueprint
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Nashville businesswomen Elizabeth Fox and Liza Graves met for coffee in 2009 to talk about how they could connect busy women to the great things happening in their town. They understood the time constraints women face, and their goal was to build a different business model to reach an audience that often says it's too busy to read a newspaper. StyleBlueprint began in Nashville just eight years ago, and has become one of the South's fastest-growing online lifestyle brands, anchored by its daily articles, curated local guides in six markets and a newly launched digital app. In a breakout session at the 2017 Key Executives Mega-Conference in Orlando, Fox and Graves explained how they've achieved digital success by focusing solely on women. "We didn't just blog," said Graves. "We got to know our audiences and focused on original content." more
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