High costs and resources required to create good quality video have posed challenges for news publications that want to complement their digital editorial pages with video. And, lack of video content impedes their ability to monetize with in-stream ads.
At the Mega-Conference, Sal Cacciato of Video Intelligence will be discussing easy-to-implement, highly-customizable turnkey solutions for introducing premium and relevant third-party premium video, optimizing current video assets and drastically improving video monetization strategy.
During a Tuesday afternoon presentation on the Solutions Stage at the Mega-Conference, case studies will be presented from innovative newspapers showing how local newspapers can revitalize their operations and community impact with a modernized approach to their mission.
There's a huge opportunity for newspapers in the Branded Content space. At the Mega-Conference, a Graham Media Group case study will be presented to illustrate massive growth — 51% in revenue, 40% in new advertisers.