Keyword: Mega
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Looking for a unique solution to a circulation dilemma at your newspaper, or wanting to connect better with your readers? How about just make a little extra cash (who doesn't want that)? During a presentation on the Mega-Conference Solutions Stage in February, discover how your newspaper can problem solve and drive revenue using AMG|Parade's Athlon Sports newsstand annuals.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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"Fake news" can impact the world of real news. During the 2018 Mega-Conference, hear how publishers have reacted to instances of "fake news" in their communities, as well as accusations that their real news is "fake."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

David Chavern, president and chief executive officer of the News Media Alliance, will be joined for this presentation by Travis Quast, publisher of the Twin Falls (Idaho) Times-News, and Tom Rosenstiel, executive director of The American Press Institute.

"Publishers are in the real news business," Chavern said, "but that doesn't mean they aren't impacted by the fake stuff."

He said, "There have been a number of unfortunate instances where communities have been torn apart by bad facts, and the local newspaper was called upon to react and pick up the pieces. In many other cases, publishers are barraged by accusations that their journalism is fake," he said.

Quast has first-hand knowledge of the impact that these situations can cause in a local community. The New York Times Magazine ran an article in September about exaggerated reports of a juvenile sex crime that brought a media maelstrom to Twin Falls, during the height of the 2016 elections. READ MORE

Rosenstiel says: "Battling misinformation and fake news involves having a continuing conversation with readers. To do it well, you need to know what people in your community are saying – what information they are talking about, wondering about and even sharing – that is erroneous and that you can correct for them."

Chavern said the panel will explore how real publishers have reacted to challenges and give attendees tools for coping in the future.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

A case study will be presented on the Solutions Stage at the 2018 Mega-Conference showing how the Star Tribune Vacation & Travel Experience in Minneapolis optimized its marketing initiatives to drive success in the development and execution of events, a crucial source of revenue diversification.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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News organizations of all sizes are committed to growing their trusted relationship with readers. During the 2018 Mega-Conference, hear how Nextdoor, the world's leading social network for neighbors, connects newspapers to specific neighborhoods and communities in an unprecedented fashion.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Together with Matthew Hall from The San Diego Union-Tribune, Nextdoor's Vice President of Communications and Policy, Steve Wymer, will discuss how news organizations are leveraging the neighborhood network to source hyper-local content, extrapolate neighborhood-specific polling data and reaction, and engage the community in a more personal way than ever before.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

Michael Wilhite, vice president of data strategy for the analytics arm of Kroger, called 84.51°, will outline at the 2018 Mega-Conference how newspapers and consumer packaged goods companies should use personalization to create new, productive business relationships that go beyond current advertising and inserts.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference.

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

Registration will begin tomorrow morning, Sept. 6, for the 2018 Key Executives Mega-Conference. more
Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference. When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station. more
To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. The result has been a positive swing of more than $70 per ad. more
Despite the industry-wide focus on digital, many a newspaper company is still trying to figure out how to make money at it. Revenue from digital often makes up only a small percentage of total annual revenue even if the percentage is growing. But McClatchy's answer to that question as asked on the Mega-Innovation Award entry form is an eye-popping 72 percent. Yes, digital revenue made up 72 percent of total revenue over the past 12 months. more
If there's another newspaper with a beer named after its innovation, we haven't heard about it. The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation. What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry. more
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