Keyword: Mega
55 results total, viewing 21 - 30
Local media companies are using their audience, content and brand to open a huge new market through local ticketing. At the Key Executives Mega-Conference, find out how ticketing can generate new money, drive email growth and diversity your brand and company.

During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.

She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.

"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Come early to the Mega-Conference and take advantage of a bonus workshop that runs all Monday morning, Feb. 26 – focused on growing your customer engagement to annual commitments.

This bonus session will focus on how to successfully sell the combination of print and digital solutions in the "Real World" in 2018. It will specifically demonstrate how to gain greater credibility with any small- or medium-sized business owner by learning how to "speak their language" and make the right sale for better long-term relationships.

The Mega-Conference will be held Feb. 26-28 in San Diego.

Presenters are:

  • Mike Centorani, co-founder of Sales Transformation Now
  • Julie Foley, director of affiliate success, Second Street
  • Liz Crider Huff, director of affiliate success, Second Street

They will be examining best practices for selling unique solutions for engaging readers, connecting them to customers and managing a consultative sales team in the real world.

This bonus session, which runs from 8:30 a.m. - Noon, is open to everyone who is registered for the Mega-Conference ... at no extra cost.

Centorani said: "Participants of this session will walk away with 'Real World' sales approaches and strategies they can use immediately." He said, "Two of the most common objections salespeople hear is: 'I want to think about it' or 'I'm not interested.' This session will teach salespeople the true reasons why they keep hearing these objections and specific ways to win these same types of potential clients over by taking a completely different sales approach."

Huff is encouraging publishers to send their sales executives to this workshop. "Learn learn how to engage your audience, grow and monetize your email database and drive measurable results for your advertisers," she said.

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A major new study of nearly 4,500 people who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers.

At the Mega-Conference next month, learn about the consumers' path to subscription, what factors make them willing to subscribe, and what actions trigger their final commitment.

Jeff Sonderman, deputy executive director, and Gwen Vargo, director of reader relations, both of the American Press Institute, will explain the most important approaches to growing subscribers, and facilitate the attendees sharing their own questions and experiences with subscription marketing.

"The customer's journey to subscribing is not short or straight," says Sonderman, "but it need not be a mystery either. By studying thousands of people who had just decided to subscribe to local papers, we've learned a lot about what motivates their purchases, what they want from the product, and how publishers can more effectively generate these new subscriptions."

Vargo said, "Whether publishers are working with a fully developed print and digital subscription strategy, or are just starting to focus on subscriptions as a revenue priority, they will find the research and recommendations valuable. This interactive session shares not only these significant research findings, but also translates these findings into actionable insights to support your subscription acquisition strategies and tactics."

The Mega-Conference will be held Feb. 26-28 in San Diego.

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A panel of top industry leaders, innovators and investors will share the strategy they are taking with their investments, their priorities and concerns for 2018 at next month's Key Executives Mega-Conference in San Diego.

The Mega-Conference will be held Feb. 26-28.

Panelists will include:

  • Penelope Muse Abernathy (moderator), Knight Chair in Journalism and Digital Media Economics, School of Journalism and Mass Communication, University of North Carolina, Chapel Hill
  • Mark Adams, CEO, Adams Publishing Group, Minneapolis, Minn.
  • Mark E. Aldam, executive vice president and chief operating officer, Hearst, New York, N.Y.
  • Jeremy Halbreich, chairman and CEO, AIM Media Management, Dallas, Texas
  • Jim Moroney, publisher and CEO, The Dallas Morning News, Dallas, Texas, and CEO, A.H. Belo Corporation

    "How do you decide when and where to invest? That's the primary question confronting newspaper publishers or owners, whether they are purchasing companies or investing in papers they own to increase their value," says Penny Abernathy. "Our panel of industry thought-leaders will discuss their own investment strategies and expectations of what they will receive in return."

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Where will the next generation of journalists take the profession? During an opening day session at the 2018 Mega-Conference, see how both journalism schools and their students are preparing for a world that is rife with uncertainty. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif. USC Annenberg has been revamping its curriculum and encouraging its faculty to take more risks with the courses they offer. One of the key challenges is to find ways to experiment with creating journalism in untested formats – new data visualizations, content made for chat apps, wearables and so forth. The students are leading the charge, questioning some of the most fundamental conventions of the profession. At this "Journalism of the Future" session, journalism students will describe why they are drawn to a profession in such a state of flux and describe how they see their careers unfolding. more
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team! View the conference program more
Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first. Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

The entrepreneurs of media today will discuss the NexGen Business Models for Media at the 2018 Mega-Conference, set for Feb. 26-28 in San Diego. During this session, learn how they have answered the challenge of making money in today's media landscape.

Panelists will be:

  • Evan Smith, CEO, The Texas Tribune, Austin, Texas
  • Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
  • Sara Fischer, media reporter, Axios, Arlington, Va.

"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."

"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."

Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

Looking for a unique solution to a circulation dilemma at your newspaper, or wanting to connect better with your readers? How about just make a little extra cash (who doesn't want that)? During a presentation on the Mega-Conference Solutions Stage in February, discover how your newspaper can problem solve and drive revenue using AMG|Parade's Athlon Sports newsstand annuals.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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