Keyword: Mega
56 results total, viewing 21 - 30
Gannett's USA TODAY NETWORK has been digitally transforming alongside its advertising clients. And, Proven Performance Media has been working with local publishers to engage, sell and fulfill pay-for-performance campaigns at the local level.

At the Key Executives Mega-Conference, Jeff Burkett, vice president of ad innovations with USA TODAY NETWORK, and Richard Jones, president and owner of Proven Performance Media, will share their insights on what drives performance for advertisers across categories and platforms.

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Learn more about Facebook's shift toward high quality news next month at the Key Executives Mega-Conference. Alex Hardiman, head of news products for Facebook, will be discussing how the company is collaboratively building news products with publishers through the Facebook Journalism Project.

The Mega-Conference will be held Feb. 26-28 in San Diego.

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Ad fraud cost the newspaper industry an estimated $8 billion in losses in 2017. The question for publishers has changed from "Are you losing revenue due to ad fraud?" to "How much revenue are you losing due to ad fraud?"

In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.

Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Local media companies are using their audience, content and brand to open a huge new market through local ticketing. At the Key Executives Mega-Conference, find out how ticketing can generate new money, drive email growth and diversity your brand and company.

During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.

She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.

"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Come early to the Mega-Conference and take advantage of a bonus workshop that runs all Monday morning, Feb. 26 – focused on growing your customer engagement to annual commitments.

This bonus session will focus on how to successfully sell the combination of print and digital solutions in the "Real World" in 2018. It will specifically demonstrate how to gain greater credibility with any small- or medium-sized business owner by learning how to "speak their language" and make the right sale for better long-term relationships.

The Mega-Conference will be held Feb. 26-28 in San Diego.

Presenters are:

  • Mike Centorani, co-founder of Sales Transformation Now
  • Julie Foley, director of affiliate success, Second Street
  • Liz Crider Huff, director of affiliate success, Second Street

They will be examining best practices for selling unique solutions for engaging readers, connecting them to customers and managing a consultative sales team in the real world.

This bonus session, which runs from 8:30 a.m. - Noon, is open to everyone who is registered for the Mega-Conference ... at no extra cost.

Centorani said: "Participants of this session will walk away with 'Real World' sales approaches and strategies they can use immediately." He said, "Two of the most common objections salespeople hear is: 'I want to think about it' or 'I'm not interested.' This session will teach salespeople the true reasons why they keep hearing these objections and specific ways to win these same types of potential clients over by taking a completely different sales approach."

Huff is encouraging publishers to send their sales executives to this workshop. "Learn learn how to engage your audience, grow and monetize your email database and drive measurable results for your advertisers," she said.

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A panel of top industry leaders, innovators and investors will share the strategy they are taking with their investments, their priorities and concerns for 2018 at next month's Key Executives Mega-Conference in San Diego.

The Mega-Conference will be held Feb. 26-28.

Panelists will include:

  • Penelope Muse Abernathy (moderator), Knight Chair in Journalism and Digital Media Economics, School of Journalism and Mass Communication, University of North Carolina, Chapel Hill
  • Mark Adams, CEO, Adams Publishing Group, Minneapolis, Minn.
  • Mark E. Aldam, executive vice president and chief operating officer, Hearst, New York, N.Y.
  • Jeremy Halbreich, chairman and CEO, AIM Media Management, Dallas, Texas
  • Jim Moroney, publisher and CEO, The Dallas Morning News, Dallas, Texas, and CEO, A.H. Belo Corporation

    "How do you decide when and where to invest? That's the primary question confronting newspaper publishers or owners, whether they are purchasing companies or investing in papers they own to increase their value," says Penny Abernathy. "Our panel of industry thought-leaders will discuss their own investment strategies and expectations of what they will receive in return."

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Where will the next generation of journalists take the profession? During an opening day session at the 2018 Mega-Conference, see how both journalism schools and their students are preparing for a world that is rife with uncertainty. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif. USC Annenberg has been revamping its curriculum and encouraging its faculty to take more risks with the courses they offer. One of the key challenges is to find ways to experiment with creating journalism in untested formats – new data visualizations, content made for chat apps, wearables and so forth. The students are leading the charge, questioning some of the most fundamental conventions of the profession. At this "Journalism of the Future" session, journalism students will describe why they are drawn to a profession in such a state of flux and describe how they see their careers unfolding. more
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team! View the conference program more
Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first. Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

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