Keyword: Mega
55 results total, viewing 11 - 20
A breakout session on Tuesday afternoon (Feb. 27) at the Mega-Conference will feature a panel discussion that touches on yield management best practices and considerations that publishers need to take into account as the programmatic ecosystem continues to evolve. more
Four newspaper industry thought leaders will discuss successful and proven subscription revenue growth strategies and case studies from their respective organizations at the Mega-Conference, Feb. 26-28 in San Diego. With subscription revenues becoming a greater piece of the revenue portfolio, and with many companies transitioning to a consumer revenue-driven business model, this is a can't miss session. more
The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top four. The winner will be announced Tuesday, Feb. 27, at the Mega-Conference. more
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The rise of audio (particularly smart speakers) is the most important new trend in the local news ecosystem. Do you want to learn how to create content, build audiences and make money on Amazon Alexa, Google Assistant/Home and Apple Siri/HomePod? Come to the Mega-Conference, Feb. 26-28 in San Diego! more
Newspapers hold a unique position in their markets to deliver data-driven events that develop new and deeper connections in their communities, with packaged solutions that bring in big dollars! At the Key Executives-Mega Conference – Feb. 26-28 in San Diego – hear from a panel of newspaper industry leaders about unique and innovative ideas that you can take home and make work for your business. more
Ken Doctor, an analyst with a ringside seat at the greatest story ever told about the global news media industry, will deliver the keynote address at the 2018 Key Executives Mega-Conference next month in San Diego.

His talk is titled, "Destination 2020: How Do We Get There Stronger and Smarter?"

"In communities across our country, we must build new muscle memory about what local news means," Doctor said. "The smartphone is a gift to do that in the digital age."

In his address at the opening General Session on Monday, Feb. 26, he will be looking at the building blocks needed: great content, reader revenue, advertising, events and more.

As a media analyst and consultant for his own Newsonomics company, he employs more than 40 years of experience across a wide range of media. His quest: find and share new sustainable business models that will employ the next generation of journalists – especially in the cities across North America and Europe.

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Gannett's USA TODAY NETWORK has been digitally transforming alongside its advertising clients. And, Proven Performance Media has been working with local publishers to engage, sell and fulfill pay-for-performance campaigns at the local level.

At the Key Executives Mega-Conference, Jeff Burkett, vice president of ad innovations with USA TODAY NETWORK, and Richard Jones, president and owner of Proven Performance Media, will share their insights on what drives performance for advertisers across categories and platforms.

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Learn more about Facebook's shift toward high quality news next month at the Key Executives Mega-Conference. Alex Hardiman, head of news products for Facebook, will be discussing how the company is collaboratively building news products with publishers through the Facebook Journalism Project.

The Mega-Conference will be held Feb. 26-28 in San Diego.

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Ad fraud cost the newspaper industry an estimated $8 billion in losses in 2017. The question for publishers has changed from "Are you losing revenue due to ad fraud?" to "How much revenue are you losing due to ad fraud?"

In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.

Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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