Keyword: Mega
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GateHouse Live was the recipient of the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference. Putting on events has much in common with publishing, according to Jason Taylor, president of GateHouse Live and New Media Group Ventures. Publishers, he said, create content that attracts an audience, and they try to monetize that audience. "An event does the exact same thing." more
Statesman Media (Studio Sessions) was a finalist for the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference. Top honors went to GateHouse LIVE. The Buffalo News also was a finalist. Austin, Texas, calls itself the "Live Music Capital of the World," and Statesman Media capitalizes on music to make money with Austin360 Studio Sessions. Studio Sessions is a live-stream half-hour music show produced in the Statesman Media studio used by both the American-Statesman newsroom and the company's advertising and production agency. It mainly showcases local music but also features up-and-coming regional bands, bands passing through town and the occasional national act. more
The Buffalo News was a finalist for the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference. Top honors went to GateHouse LIVE. Statesman Media also was a finalist. On his first day in the newsroom of The Buffalo News, David Adkins asked about the paywall that was then operated by a third-party paywall technology company. Someone who was trying to be helpful told him, "Don't worry, you can get around it." Having just come from a Florida paper that also operated with a problematic paywall, Adkins looked into the matter further. The result was the development of a proprietary paywall that largely closed the "leakiness" and brought dramatic increases in digital subscription revenue. more
The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top three. The winner will be announced Tuesday, Feb. 26, at the Mega-Conference. more
Please be vigilant if approached by any company or service that implies or claims to be an official housing provider for MEGA. Other housing companies or travel agencies may aggressively pursue you, or your company, to book your guest rooms through their company at supposedly significant discounts. The only way to book your rooms for MEGA is to use the channels provided on the Paris Las Vegas website. more
The Key Executives Mega-Conference will be held at the Paris Las Vegas. Full details are available here about hotel accommodations. more
Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader. Block executives call it a game-changer. "It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was." more
The Honolulu Star-Advertiser was the recipient of the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference. more
Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate." What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising. more
Flypaper, WEHCO Media's local digital marketing agency, started out in cities and towns served by WEHCO properties, but it's not necessarily connected with newspapers. In fact, Flypaper has moved into an entirely new market in Nashville, Tenn., and the agency intends to keep growing. more
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