Keyword: advertising sales
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As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important. On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country. more
Outdated sales technology affects a media organization's bottom line, but there are valuable solutions to this pressing problem. During the Monday morning bonus session on advertising at the Mega-Conference, Shawn DeWeese, senior sales executive with Lineup Systems, will talk about seven sneaky ways your sales technology is costing you (and how to stop the bleed).

He will share case studies that look at the real cost of siloed sales data, "quick-win" tech tips that increase ROI and time-saving tools to help teams sell effectively.

Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. more
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