Navigating the digital revolution can feel like sailing through uncharted – and sometimes stormy – waters. Finding the time, knowledge base, skill set and resources to support a much broader spectrum of marketing channels for your customers is, and can be prohibitive for many.
"Over the past decade, a rapid evolution in technology has caused immense change in consumer behavior, requiring media outlets to not only maintain traditional marketing channels, but add new ones at an ever-increasing pace," says Laura Cole, vice president of marketing for Vivial.
During a presentation on the Solutions Stage at the Mega-Conference, she will show "how adding a great marketing platform to an existing product portfolio will provide a way to protect and generate revenue, and ultimately rock the digital revolution."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
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