Keyword: Shaw Media
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Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader. Block executives call it a game-changer. "It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was." more
Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate." What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising. more
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